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Volume 1, Issue 6
1 December 1994
World Class Design to Manufacture Cover Image for Volume 1, Issue 6
Research Article| December 01 1994

Winning Strategies for Product Development

Publisher: Emerald Publishing
Online ISSN: 1758-7204
Print ISSN: 1352-3074
© MCB UP Limited
1994
World Class Design to Manufacture (1994) 1 (6): 44–46.
https://doi.org/10.1108/09642369210071343

Presents the winning product development teams from the 1994 American Product Excellence (APEX) Awards. Describes the secrets of success which includes taking time to understand customer needs and being “right‐to‐market” instead of“first‐to‐market”. An overall award was presented to the team that developed the IBM Thinkpad series of mobile computers.

Keywords: Awards, Customer requirements, Ergonomics, Innovation, Marketing industry, New product development, Teamwork
© MCB UP Limited
1994
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