Designing the front end: how attitudes towards new products are related to company performance Available to Purchase

Lectures on Designing Organizations at the University of Leeds School of Business and Economic Studies and Bradford University Management Centre. She is part of the Redmill Management Services group of consultants and has recently completed research into new product development in the health‐care industry. Her research interests include corporate attitudes and decision making at the front end of the innovation process, company performance measures, and the role of design in new product development. Can be contacted at Bradford University Management Centre, Emm Lane, Bradford, BD9 4JL. Tel: 01274 733466.

Reader in Marketing at Bradford University Management Centre. His research interests include provision of information for marketing, decision making, marketing strategy and sales management. He has published extensively in these areas. He has considerable experience of management training including work with Allied Lyons, Rolls Royce, Rhône Poulenc, Bass and the BBC. Can be contacted at Bradford University Management Centre, Emm Lane, Bradford, BD9 4JL. Tel: 01274 733466.