At present manufacturing strategy research is focused on the interaction between the manufacturing and marketing functions to the exclusion of product design. As product design aims to meet the needs of customers, market knowledge is vital to determine the products to design. However, without both market and product knowledge it is impossible to provide optimum manufacturing facilities. Thus product design should be considered as an essential aspect during the formulation of manufacturing strategy. Typically the validity of a manufacturing strategy is measured using a series of strategic product,order‐winning criteria. Initially discusses the effects of product design in relation to those strategic criteria and subsequently highlights the need to treat design as a manufacturing strategy content variable via a case study conducted within a medium‐sized, multi‐product batch manufacturing company.
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1 June 1995
Technical Paper|
June 01 1995
Design: a missing link in manufacturing strategy Available to Purchase
Charles Wainwright
Charles Wainwright
National Coal Board as an apprentice draughtsman, during which time many basic engineering skills were attained. Following his apprenticeship he studied for, and was awarded a degree in Mechanical Engineering and won an IMechE prize for project work relating to the design of squeeze‐film damper bearings. Following his degree the author continued with the National Coal Board for several years as an engineering designer before joining Spooner‐Vicars as a strategic planning engineer. While with Vicars the author was involved with a number of strategic projects, including capital investment in CAD, CAM and machine tool systems. During this period the author also gained his PhD from UMIST. Recently the author joined De Montfort University as Senior Lecturer to continue research established during the PhD study. Industrial links are maintained,however, through collaborative industry/university research projects and teaching company schemes. He can be contacted at The School of Engineering, Department of Mechanical and Manufacturing Engineering, De Montfort University, The Gateway, Leicester LE1 9BH. Tel: 0116 255 1551;Fax: 0116 257 7052
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Publisher: Emerald Publishing
Online ISSN: 1758-7204
Print ISSN: 1352-3074
© MCB UP Limited
1995
World Class Design to Manufacture (1995) 2 (3): 25–32.
Citation
Wainwright C (1995), "Design: a missing link in manufacturing strategy". World Class Design to Manufacture, Vol. 2 No. 3 pp. 25–32, doi: https://doi.org/10.1108/09642369310087075
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