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Volume 2, Issue 4
1 August 1995
World Class Design to Manufacture Cover Image for Volume 2, Issue 4
Technical Paper| August 01 1995

Be nimble, be quick

Publisher: Emerald Publishing
Online ISSN: 1758-7204
Print ISSN: 1352-3074
© Company
1995
World Class Design to Manufacture (1995) 2 (4): 44–46.
https://doi.org/10.1108/09642369310091142

Presents the ideas of marketing guru Regis McKenna, speaking at the International Conference on Best Product Development Practices for Defining Customer Needs in New Orleans. Identifies a number of strategic best practices which characterize today′s champions.

Keywords: Marketing, Product development, Strategic management, Success
© Company
1995
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