... which have already been implemented with clients of the authors′ organization, Pittiglio, Rabin, Todd & McGrath. These companies used product strategy to achieve growth, competitive advantage and increased profits. Many other technology‐based companies want to do the same. They have already...

... of corporate strategy are not products and markets but business processes; and competitive success depends on transforming a company′s key processes into hard‐to‐imitate strategic capabilities by providing superior value. © MCB UP Limited 1995 Competitive advantage Process innovation Time...