...Tony Medl The design process is an uncertain activity which the designer must learn to handle. This is done, to a limited extent, by adopting standard procedures and problem containment strategies. Both can lead to inefficient operations and non‐optimized designs, which affect the time to market...

... in achieving results. Shares experiences with the reader. Computer simulation Customer orientation Performance measurement Design Electronics Innovation New product development Quality function deployment Software development Statements such as “25 per cent fewer engineering changes, 50 per...

...Gus Desbarats Argues the case for the full integration of industrial design into the new product development (NPD) process. Demonstrates, first, a clear structure of benefits based on design′s direct contribution to profitability and brand value as a core component of the sales proposition...

...Helen Mill; Bill Ion Discusses why many organizations still perform design in an ad hoc manner, despite the benefits of a structured design process exemplified by organization such as Land‐Rover and Xerox.Looks at the experience of three companies which have instituted changes in design...

...Andrew Lee‐Mortimer Highlights product development problems in the UK and suggests the UK has brilliant design skills, but poor processes and is therefore unable to translate design into goods. Describes the view of Sheridan Tatsuno (principal of NeoConcepts) at a recent conference, discusses...

...Jacques H.W. Stevens; Jeroen M.M. Eijsink Gives an elaboration of the systematic design approach on a practical level, i.e. the redsign of a fire hose reel. Describes the redsign process from the problem definition phase to the detail design phase. Looks at methods and techniques used during...

...Gregg Tong Reports on the Management Roundtable′s Second Annual Congress on Enovironmentally‐consciuous Design and Manufacturing: From Best Practices to Profit held in Dearborn, Michigan, USA. States that environmental issues are not a fad, and that environmental factors should...