...Nobuoki Ohtani States that industrial design has in the past emphasized styling and tended to ignore the importance of satisfying consumer needs. Suggests companies should learn to cultivate designers′ skills by integrating industrial designers from early on in the process,harnessing the full...

.... This development approach, referred to as “design for marketability”,requires the five‐step process outlined. Implementation of this strategy hinges on the assemblage of a multidisciplinary team led by Industrial Designers. Discusses outsourcing design talent. Concludes with guidelines for selecting and working...

... Industrial design Innovation Medical products New Product Development New Technology Teamwork Developing new products for the consumer electronics market can be a difficult business, especially if the product is an innovative, rather than an evolutionary, development. In such cases the usual...

...Gus Desbarats Argues the case for the full integration of industrial design into the new product development (NPD) process. Demonstrates, first, a clear structure of benefits based on design′s direct contribution to profitability and brand value as a core component of the sales proposition...

...‐location and dedication for the full team are the norm,whereas these were an issue some at first found hard to accept. © MCB UP Limited 1994 Assembly Customer service Industrial design Manufacturing Multi‐skilling Simultaneous engineering Four Square is the division of the Mars...