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Keywords: PRTM
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Journal Articles
Journal:
World Class Design to Manufacture
World Class Design to Manufacture (1995) 2 (6): 11–16.
Published: 01 December 1995
... must anticipate it and have other, often completely different, products ready to replace the lost revenue. How can technology‐based companies master these challenges and improve their product strategy? To answer this question, Pittiglio,Rabin, Todd & McGrath (PRTM) conducted two years...
