Keywords: Product strategy
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Journal Articles
World Class Design to Manufacture (1995) 2 (6): 11–16.
Published: 01 December 1995
...Mike McGrath; Dean Gilmore Summarizes some of the findings of a two‐year research project concerned with how technology‐based companies can master market challenges and so improve their product strategy. Identifies best practices and some of the prerequisites of successful strategy development...

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