... product development Product design Profitability Strategic planning Success Teamwork Firms around the world are feeling the pressures of stiffer competition. Acute denial of these forces and attempts to rationalize bleak financial results point to the competitive difficulties many companies...

... by comparing the profit from new products to the investment in new product development. Provides the details for calculating the index along with alternative interpretations. Finds a strong relationship between the R&D Effectiveness Index and other performance factors and argues that the R&D...