The effects of e-marketing orientation on strategic business performance: Mediating role of e-trust

Zahid Yousaf is a Lecturer at Government College of Management Sciences, Mansehra, Pakistan. He obtained a MCom Degree from the University of Peshawar, Pakistan. He obtained the MS Degree in Management Sciences from Hazara University, Pakistan. He is a PhD scholar in the Department of Management Sciences, Hazara University Mansehra. He is an author of ten publications in different peer-reviewed research journals. He has also presented three research papers in international conferences. His work is published in Journal of Organizational Change Management.

Noor Sahar received a MBA (3.5) Degree from Government commerce college of Management sciences, affiliated with Hazara University Mansehra. She held the top position throughout her course and awarded with a distinction certificate from the college. Her academic background and work mostly covers the field of marketing and business research. She has expertise is in academic writing, qualitative research and report writing. She has also done additional degree in education. She is currently conducting different research projects under the supervision of Zahid Yousaf and Dr Abdul Majid.

Dr Abdul Majid is an Assistant Professor at Hazara University Mansehra, Pakistan. He received a PhD Degree from the University of Peshawar, Pakistan. He did his Post-Doctoral Research from the University of Sheffield, UK. He wrote more than 40 papers in different peer-reviewed research journals and presented various papers in different international research conferences. He is a coordinator of PhD and MS Program in the Department of Management Sciences, Hazara University Pakistan.

Dr Amajad Rafiq is the Director Commerce, in Directorate of Commerce and Education Peshawar, Pakistan. He is a well-known researcher in the field of Commerce and Management. He has various publications in different peer-reviewed journals.