The purpose of this paper is to develop a model of “electronic social entrepreneurship” by integrating social entrepreneurship and information and communication technology to enhance social enterprise effectiveness. Social enterprise has recently emerged as a contemporary form of enterprise to achieve sustainable social order. Thus, besides building economic value, a primary goal of these enterprises is to create superior social value. Although, a considerable number of studies exist on social enterprise, the literature is still lacking in the discussion on electronic social entrepreneurship.
This study adopted inductive qualitative approach in which in-depth, semistructured interviews were conducted from 32 owners/managers/CEOs of registered social enterprises.
The analysis of interviews by qualified researchers resulted in the identification of four key themes. These themes included information and communication technology, information and communication technology–based innovation, environmental complexity and social value creation. Frequencies of all the identified themes were calculated, and based on these themes, literature review was conducted to find out the relationships between these themes and to introduce a model of electronic social entrepreneurship.
The model developed could be used by social enterprises for achieving higher social and economic returns.
Based on interviews and literature review, a unique model for electronic social entrepreneurship is developed.
