...Tayfun Yildiz; Zafer Aykanat Purpose The field of strategic management mainly concerns with the achievement and sustainability of competitive advantage since the sustainability of strategic competitive advantage is more challenging. The concept of innovation can also be regarded as a to respond...

... and synthesises the new strategic capabilities that business will require to meet this challenge and how these can contribute to sustainable competitive advantage. It argues that to focus management attention and understanding, these capabilities must be rooted in existing strategy paradigms. It cites India...