... of organic attending fairs in the streets. Few studies were developed in supermarkets or specialty stores for organics. Some of the major Brazilian researchers of consumer behaviour of organic foods are Archanjo et al. (2001) , Cuperschmid and Tavares (2002) , Ruchinski and Brandenburg (2002...

... be contacted at: sh.pudaruth@uom.ac.mu © Emerald Group Publishing Limited 2012 Mauritius Developing countries Consumer behaviour Marketing strategy Green customers Green marketing strategies Green consumer purchasing patterns Green marketing has been an important academic research...