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Keywords: Customer value
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2019) 15 (4): 325–340.
Published: 20 September 2019
..., that elucidates the actual value-creating elements. By focusing on traditional industrial organizations that are facing changes and transformation caused by the increase in digitalization, the purpose of this paper is to increase the understanding of the characteristics of creating sustainable customer value...
