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Keywords: Goal framing theory
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2015) 11 (1): 2–16.
Published: 09 March 2015
... on an integrative approach to better understand eco-sensitive consumer behaviours and their predictors. Design/methodology/approach – The paper reviews distinct theoretical approaches and, based on the integrative perspective, develops a model using the framework of the goal framing theory (GFT). Findings...
