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Keywords: Green consumer behaviour
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2015) 11 (1): 2–16.
Published: 09 March 2015
... behaviour Goal framing theory Green consumer behaviour Values beliefs norms People’s behaviour makes sense if you think about it in terms of their goals, needs, and motives (Thomas Mann, 1875-1955). There is growing global concern over frequent and devastating natural disasters...
