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Keywords: Marico
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2014) 10 (2): 143–153.
Published: 14 April 2014
... of this mobile wave. The paper aims to discuss these issues. Design/methodology/approach – The paper discusses methodology adopted to bring in and manage change in its process of procurement in a big organization “Marico,” one of the largest players in the Indian FMCG sector. A detailed process which...
