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Keywords: Mauritius
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2012) 8 (1): 36–59.
Published: 01 January 2012
...Thanika Devi Juwaheer; Sharmila Pudaruth; Marie Monique Emmanuelle Noyaux Purpose The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns...
