Keywords: Rural India
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2014) 10 (2): 143–153.
Published: 14 April 2014
... against the one adopted by “Marico” the company of the study to find out the gaps exiting and therefore, the scope for improvement. Originality/value – “Maricio” is a unique example of continuous innovation and change in procurement from rural India which revolutionized the industry and bought...

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