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Keywords: Strategic business performance
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2018) 14 (3): 309–320.
Published: 10 May 2018
...Zahid Yousaf; Noor Sahar; Abdul Majid; Amajad Rafiq Purpose The purpose of this paper is to investigate the impact of e-marketing orientation (EMO) on strategic business performance (SBP) in presence of e-trust. Design/methodology/approach Data were collected from CEOs, finance managers...
