Keywords: Theory of planned behaviour
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Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2019) 15 (2): 123–138.
Published: 13 February 2019
... of this paper is to examine recycling intentions and behaviors among micro-entrepreneurs in Kelantan, Malaysia, drawing on the theory of planned behavior. Design/methodology/approach The study adopted a cross-sectional design and stratified random sampling method to select 200 informal micro-entrepreneurs...
Journal Articles
Journal Articles
World Journal of Entrepreneurship, Management and Sustainable Development (2015) 11 (1): 2–16.
Published: 09 March 2015
..., 2009, p. 311). Fishbein and Ajzen (1975) and Ajzen and Fishbein’s (1980) theory of reasoned action (TRA), as well as Ajzen’s (1991) theory of planned behaviour (TPB) frameworks are good examples of this cost/benefit approach. These frameworks have been used widely in many diverse disciplines...

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