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Purpose

The purpose of this paper is to examine the growing importance of generic mobile computing for ITS (Intelligent Transportation System) development and governance. Specifically, building on theories of open innovation and pertinent examples, the paper aims to inform future ITS policymaking.

Design/methodology/approach

Using a wide range of national, regional, and industry roadmaps together with scientific reports on the impact of specific ITS services, conclusions for ITS governance and policymaking are drawn.

Findings

This paper finds that it is imperative to proactively embrace the rapidly expanding generic mobile computing service industry and critically reassert investments in dedicated ITS‐infrastructure. This is of equal importance for developed and developing countries.

Research limitations/implications

Previous literature has mainly dealt with ITS in terms of mobility of people. This paper addresses ITS in a freight context, an area that has received scarce attention in the literature.

Practical implications

This paper presents important insights for infrastructure policy makers on opportunities to take advantage of freely available data in improving freight mobility.

Social implications

The trend of producing and consuming data simultaneously (so called “prosuming”) is currently re‐shaping the ITS landscape and will in the near future affect millions of daily commuters.

Originality/value

The paper gives an account of current worldwide ITS policies in context. The assessment of services is intended to inform both industry and policymakers.

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