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Keywords: New product development
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Journal Articles
World Journal of Science, Technology and Sustainable Development (2019) 16 (4): 170–183.
Published: 31 July 2019
..., all of these three categories, countries, automakers and other scholars, are using new product development (NPD) as a competitive strategy. As a result, further research on NPD, specifically in the automotive industry area, is vital for industry’s competitiveness based on this study. Research...
