A social enterprise that achieves quality through investing in its staff

In her second article, Ceri Jones takes us through the history of a social care enterprise in the West Midlands: how its chief executive has worked to turn around the organisation's fortunes by investing in its staff, not by cost‐cutting, which has resulted in higher morale and better care. The story demonstrates that caring is about people, and if you do not train and support those who give, those who receive will only suffer.