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Purpose

– The purpose of this paper is to explore the value, often overlooked, inherent within a society where people are living longer, healthier and more productively than ever before.

Design/methodology/approach

– This paper is a summary of the activities, achievements and objectives of “The Age of No Retirement” movement for social change since its inception on 1st October 2014.

Findings

– The spectacular demand for new thinking and design-led action across all sectors of society to break down the ageist stereotypes that are impeding age-neutral societal progress in the UK.

Practical implications

– Communities, employers, individuals – EVERYONE – can begin to harness the incredible power of the Xtra 10 (the extra ten years of healthy life expectancy that modern generations can now expect – in the middle of their lives!).

Social implications

– The social implications are almost limitless – for a new era of over-50 makers, designers, entrepreneurs, workers, leaders, learners, teachers, doers, intergenerational catalysts, etc., the list goes on.

Originality/value

– The Age of No Retirement is a design-led social enterprise that is driving new thinking in the Age space.

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