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Keywords: ANOVA
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Journal Articles
VILAKSHAN - XIMB Journal of Management (2024) 21 (1): 15–32.
Published: 06 September 2022
... is obtained through a structured questionnaire from Indian consumers considering convenience sampling under the nonprobability sampling technique. The consumer preference is explained using a multiple-regression model followed by analysis of variance (ANOVA), which shed insight on the significant differences...

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