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Keywords: Emotional appeals
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Journal Articles
VILAKSHAN - XIMB Journal of Management 1–20.
Published: 20 August 2026
... literature review Consumer behavior TCCM framework Neuromarketing Emotional appeals © 2026 Rajeev Kumar, P.B Narendra Kiran, Vineet Prabha, Prateek Negi, Ankur Kukreti and Arun Kant Painoli. 2026 Rajeev Kumar, P.B Narendra Kiran, Vineet Prabha, Prateek Negi, Ankur Kukreti and Arun Kant Painoli...
