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Keywords: Green consumer behaviour
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Journal Articles
VILAKSHAN - XIMB Journal of Management (2023) 20 (1): 82–97.
Published: 08 July 2021
...Rajyalakshmi Nittala; Venkata Rajasekhar Moturu Purpose The purchase of green products is not the finale of green consumer behaviour but the environmental concern is crucial in post-purchase behaviour. Studies on pro-environmental purchase behaviour are abundant and but studies on environmental...
