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Keywords: Impulsive buying
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Journal Articles
VILAKSHAN - XIMB Journal of Management (2023) 20 (1): 2–24.
Published: 09 July 2021
... relationship. Testing of hypotheses is done with the help of the chi-square test. Findings All six latent variables are significantly related to impulsive and compulsive buying. However, the regression analysis shows social media influence as the strongest predictor for impulse buying and hedonic happiness...
