Keywords: Mission drift
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Journal Articles
VILAKSHAN - XIMB Journal of Management (2021) 18 (1): 42–61.
Published: 23 November 2020
... on financial performance may affect the MFI’s primary objective of providing credit loans to the poor. Organisations like MFIs that have a double bottom line are always vulnerable to tilt towards financial gains creating a situation of mission drift [ 2 ]. With the change in organisational and managerial setup...

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