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Keywords: Online customer communities
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Journal Articles
VILAKSHAN - XIMB Journal of Management (2022) 19 (1): 59–68.
Published: 10 May 2021
... rather than repurchase, and that the customer path has been redefined. This seems pertinent because of the swift exchange of information that occurs among the online customer communities. Originality/value This paper identifies a need to provide a contemporary outlook to the customer path in the age...
