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Keywords: Social media influence
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Journal Articles
VILAKSHAN - XIMB Journal of Management (2023) 20 (1): 2–24.
Published: 09 July 2021
... resulted in four constructs – social media influence, social media preferences, hedonic motivation and shop in COVID-19. On conducting factor analysis in statistical package for the social sciences, the variables were divided under the influence of social media, social commerce, electronic word of mouth...
