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Purpose

The purpose of this paper is to consider the career changing roles of university professors.

Design/methodology/approach

Poetic exposition.

Findings

Observes the common trend of research and teaching professors to become elevated to university management positions, thereby abandoning their teaching and research roles.

Research limitations/implications

Implies the loss of scholarly potential and productivity to managerialism in the university sector and calls for the recovery of a cadre of professorial researchers.

Originality/value

Critiques the increasingly administrative role of senior university academics in the world of increasingly corporatised universities.

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