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Purpose
The paper aims to present a satirical critique of corporate greenspin.
Design/methodology/approach
The paper takes the form of a poetic exposition.
Findings
The paper illustrates the reconstitution of traditional corporate marketing and financial agendas into social and environmental responsibility language.
Research limitations/implications
The paper raises awareness and points to the challenge of moving corporations beyond lip service to growing community concerns about corporate social and environmental impact.
Originality/value
The paper brings into sharp relief the potential for insincerity in corporates climbing onto the social and environmental bandwagon.
© Emerald Group Publishing Limited
2010
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