– The purpose of this paper is to propose what can be learned from the study of specific promotional materials.
– The in-depth analysis of the text and layout of websites – adapted from Niels Brugger, and in contrast to the study of promotional materials as ancillary or interrelated texts.
– That websites can tell the author much about the intentions of distributors, and their target market, even when these resources are no longer active or social media is used.
– Specific promotional materials should be increasingly studied as individual texts. Websites have their own conventions and structures that can be studied, as well as other digital and physical artefacts.
– The findings are potentially widespread, as they are evident within a defunct distributor’s webpages, as well as one that remains to be active in the UK market.
