Issues

Special Issue: The culture and design of titles, teasers and trailers. Guest Editors: Daniel Hesford, Keith M. Johnston

Guest editorial

Daniel Hesford; Keith M Johnston
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Promotional alternate reality games – more than “just” marketing

Stephanie Janes
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So just what is a trailer, anyway?

Ed Vollans
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Fluid typography: transforming letterforms in television idents

Barbara Brownie
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“Show us your moves”: trade rituals of television marketing

Paul Grainge; Catherine Johnson
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Experiencing websites: UK DVD distributors and the promotion of Asian media

Jonathan Wroot
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Designing to engage a television audience: how are different media used in TV ident creation?

Iain Macdonald
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