Issues

Roles of cognition demand and advertising literacy in advergames

Devika Vashisht
View articletitled, Roles of cognition demand and advertising literacy in advergames
Open the PDF for Roles of cognition demand and advertising literacy in advergames in another window
Add to Citation Manager for Roles of cognition demand and advertising literacy in advergames

Dance consumption and mood changes: Examining the role of gender and generational cohorts

Manuel Cuadrado-García; Maja Šerić; Juan D. Montoro-Pons
View articletitled, Dance consumption and mood changes: Examining the role of gender and generational cohorts
Open the PDF for Dance consumption and mood changes: Examining the role of gender and generational cohorts in another window
Add to Citation Manager for Dance consumption and mood changes: Examining the role of gender and generational cohorts

Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews

Shan Jiang; Marcene Kinney; Christopher Yost
View articletitled, Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews
Open the PDF for Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews in another window
Add to Citation Manager for Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews

Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?

Adi Alić; Merima Činjarević
View articletitled, Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?
Open the PDF for Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues? in another window
Add to Citation Manager for Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?