Issues

Why promote sold‐out concerts? A Durkheimian analysis

Mark Duffett
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“Staging the past, enacting the present”: Experiential marketing in the performing arts and heritage sectors

Tony Conway; Debra Leighton
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Arts management/marketing journal citation analysis: assessing external impact

Ruth Rentschler; Theresa A. Kirchner
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Defining market approaches in cultural organizations: an analysis of Italian theatres

Simone Guercini; Silvia Ranfagni
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Disruptive marketing and unintended consequences in the nonprofit arts sector

Theresa A. Kirchner; John B. Ford; Sandra Mottner
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Creative insights

Predicting the future: challenges facing arts marketing in the UK over the next ten years

Joanna Rowlands
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Editorial

Editorial

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