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Journal Articles

The art of branding − lessons from visual artists

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Victoria L. Rodner, Finola Kerrigan
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 101–118.
https://doi.org/10.1108/AM-02-2014-0013
Published: 30 September 2014
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Journal Articles

Star quality: celebrity casting in London West End theatres

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Niall Caldwell, Kathryn Nicholson
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 136–155.
https://doi.org/10.1108/AM-10-2013-0022
Published: 30 September 2014
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Journal Articles

Brands in the arts and culture sector

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Carsten Baumgarth, Daragh O’Reilly
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 2–9.
https://doi.org/10.1108/AM-08-2014-0028
Published: 30 September 2014
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Journal Articles

Artist brand building: towards a spatial perspective

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Jenny Sjöholm, Cecilia Pasquinelli
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 10–24.
https://doi.org/10.1108/AM-10-2013-0018
Published: 30 September 2014
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Journal Articles

Exhibitions as sub-brands: an exploratory study

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Ruth Rentschler, Kerrie Bridson, Jody Evans
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 45–66.
https://doi.org/10.1108/AM-07-2014-0023
Published: 30 September 2014
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Journal Articles

“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour

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Carsten Baumgarth
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 87–100.
https://doi.org/10.1108/AM-01-2014-0007
Published: 30 September 2014
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Journal Articles

Enhancing museum brands with experiential design to attract low-involvement visitors

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Nadine Ober-Heilig, Sigrid Bekmeier-Feuerhahn, Joerg Sikkenga
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 67–86.
https://doi.org/10.1108/AM-01-2014-0006
Published: 30 September 2014
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Journal Articles

Millennial cultural consumers: co-creating value through brand communities

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Sue Vaux Halliday, Alexandra Astafyeva
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 119–135.
https://doi.org/10.1108/AM-01-2014-0003
Published: 30 September 2014
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Journal Articles

The branding of contemporary Chinese art and its politics: Unpacking the power discourses of the art market

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Chloe Preece
Journal: Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 25–44.
https://doi.org/10.1108/AM-10-2013-0021
Published: 30 September 2014
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