...Ian Fillis; Kim Lehman; Ruth Rentschler; Boram Lee Purpose This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic. Design/methodology/approach...

... of interdisciplinary research between the arts and business and promote creative expression as scholarly output that can provide additional depth to research topics in business. Design/methodology/approach This study introduces bookwork as a research technique used to convey insights regarding the consequences...

...Yu-Chien Chang; Chloe Preece Purpose The purpose of this paper is threefold. First, it reviews the background to, and development of the special issue call for papers on the topic of “Visual arts marketing in East Asia”; second, it introduces the four papers and commentary in the issue; and third...

...Linda Wilks Purpose The purpose of this paper is to test and refine the long-established signal transmission model of the communication process by examining the ways in which a newly formed nonprofit arts foundation communicated its professed values to its stakeholders. Design/methodology...

...Eric John Kolhede; J. Tomas Gomez-Arias Purpose – The purpose of this paper is to examine market segments within the broader category of occasional patrons of the performing arts. While similarities between these segments exist, important distinctions are also apparent. Design/methodology...

...Professor Carsten Baumgarth and Dr Daragh O'Reilly; Carsten Baumgarth; Daragh O’Reilly Purpose – The purposes of this editorial are first, to review the background to, and development of, the Special Issue call for papers issued in March 2013 on the topic of “Brands in the Arts and Culture Sector...

... value to researchers in music psychology, arts marketing and related disciplines, as well as being a useful source of information and strategy for arts promoters. Research in both locations was carried out through a combination of qualitative methods: audience questionnaires, follow‐up telephone...

... insights are of value to academics, producers, policy advisors, funders and marketers working in the arts, because they help shed light on why people attend the arts and the benefits they derive from them. © Emerald Group Publishing Limited 2013 Arts Impact Theatre Audiences Arts benefits...

... of distribution to the arts domain. A new and original measure of the extent of a visual artist's personal branding activities was devised and employed as a part of the investigation. This paper reports the outcomes to a study of certain aspects of the relationships between a sample of UK visual artists...

...Ruth Rentschler; Theresa A. Kirchner Purpose This paper aims to present a quantitative analysis of arts management/marketing articles in leading general management/marketing journals, including an examination of the extent to which those top tier journal articles on arts/culture‐related topics...

...Theresa A. Kirchner; John B. Ford; Sandra Mottner Purpose This research is the first to examine disruptive marketing, a subset perspective of entrepreneurial marketing, and unintended consequences of marketing in the context of the nonprofit arts sector. Design/methodology/approach...