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Keywords: Promotion
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2015) 5 (2): 168–182.
Published: 05 October 2015
...Dr Daniel Hesford and Dr Keith M. Johnston; Jonathan Wroot Purpose – The purpose of this paper is to propose what can be learned from the study of specific promotional materials. Design/methodology/approach – The in-depth analysis of the text and layout of websites – adapted from Niels...
Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2012) 2 (1): 21–34.
Published: 18 May 2012
...Mark Duffett Purpose The aim of this research paper is to examine why concert promoters sometimes advertise sold‐out live music shows when nobody can buy tickets any longer. Design/methodology/approach Durkheim's theory of religion as a thrilling social activity is used to hypothesize...
