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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2015) 5 (2): 168–182.
Published: 05 October 2015
...Dr Daniel Hesford and Dr Keith M. Johnston; Jonathan Wroot Purpose – The purpose of this paper is to propose what can be learned from the study of specific promotional materials. Design/methodology/approach – The in-depth analysis of the text and layout of websites – adapted from Niels...
