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Keywords: Customer social participation
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Journal Articles
Asian Association of Open Universities Journal (2021) 16 (3): 326–343.
Published: 16 November 2021
...A.A.I. Lakmali; Nalin Abeysekera; D.A.C. Suranga Silva Purpose Customer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social media as “CSP”. Although CSP has been investigated...
