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Keywords: Informal WhatsApp groups
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Journal Articles
Asian Association of Open Universities Journal (2021) 16 (3): 326–343.
Published: 16 November 2021
... in the online brand community context in social media, it has been little investigated in the context of student customers using WhatsApp – a highly trending social media platform among learners. Thus, this study aims to investigate the effectiveness of CSP in informal WhatsApp groups for academic purposes...
