Keywords: perceived ease of use
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Journal Articles
Asian Association of Open Universities Journal (2014) 9 (1): 47–56.
Published: 01 September 2014
... & Wooldridge, 2004). TAM has been widely applied to studies of technology acceptance and usage behavior (Bruner & Kumar, 2005). The TAM, which was introduced by Davis in 1989, modified TRA to predict computer adoption by replacing the belief determinants of TRA with two key beliefs: perceived ease of use...

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