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Journal Articles
Changing brands and impacts on Las Vegas: messages for Asian gambling destinations
Available to Purchase
Asian Education and Development Studies (2022) 11 (4): 642–653.
Published: 25 October 2021
... market. Design/methodology/approach The study was established to allow a two-pronged approach of semi-structured interviews and site analysis coupled with review of planning and marketing documents in Las Vegas, Nevada 1980–2000 era and ending with the 2019 branding approach. Findings Results...
