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Keywords: Failure classification
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Journal Articles
Asian Education and Development Studies (2026) 15 (1): 193–213.
Published: 06 November 2025
..., negative disconfirmation occurs, leading to dissatisfaction. Namkung and Jang (2010) assert that recognizing service failures is crucial for minimizing service failure errors and preventing customers from switching service providers. Service failure Service recovery Higher education Failure...
