...Bang Nguyen-Viet; Huong Doan Purpose This research adopts the framework of self-determination theory (SDT) to explore how gamification and artificial intelligence (AI) impact students’ learning effectiveness by addressing their fundamental psychological needs (competence, autonomy and relatedness...

... of training and using gamification in changing citizens’ behavior and teaching the basics of a smart city. Design/methodology/approach Using a quasi-experimental framework, 129 business students were used as participants and potential future executives. They were divided into two experimental groups...

... stronger for Macao students than for non-Macao students. Originality/value This empirical study, based on the technology acceptance model (TAM), explores the factors that influence college students' intention to engage in online gamified learning in Guangdong and Macao and constructs a gamification...