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Keywords: KAB framework
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Journal Articles
Asian Education and Development Studies 1–18.
Published: 28 July 2026
...Janka Taborecka; Tamara Rajic; Danguolė Oželienė; Tanja Sedej; Jana Turčínková Purpose This study builds upon the Knowledge–Attitude–Behavior (KAB) framework and extends it by integrating the perspective of Social Identity Theory to examine the determinants of Gen Z female customers' purchase...
